• A sunny outlook for Villa Plus

    Understanding user behaviour boosts website traffic by 95%

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  • £68,000,000 raised, without a hitch

    How does one of the UK’s biggest charities cope with traffic spikes?

    Read More
  • Happier user experience, visits up 19%

    How can valuable insight into behaviour improve results?

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  • Clearer insight, conversions up 18%

    How can understanding user behaviour increase revenue?

    Read More

What we do

Since 1959, we’ve helped customers uncover the behaviour of people and technology, often with surprising results

  • Web


    Keep your customers coming back with pleasant, personalised and frustration-free experiences.

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  • Mobile


    Make your apps addictive; understand who your users actually are and what’s working best for them.

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  • Enterprise


    Prevent operational hitches and wow everyone with the super-smooth deployment of your enterprise application.

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  • code


    Make zero defects a reality - test early and test often so you can deliver better applications, faster.

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A Day In The Life

We’re here to offer you easier, happier days at the coalface of digital marketing

  • “I can do my job WAY faster with just one system to manage”

  • “Our most valuable customers? I can show you in a single view”

  • “And it’s simple now to target them with relevant marketing”

  • “Conversions? Up 19% since we personalised our site”

Find Out More
  • SCL’s obvious expertise in this field made it possible to work under the extreme timeframes within which we have to operate, closely replicating unusual real user traffic patterns.

    Comic Relief

  • SCL consultants were helpful, knowledgeable and experienced, able to understand our unique requirements and convert them into a set of tests that they managed for us which were able to shake out the issues for us to address.

    Kulu Valley

  • Our challenge is to obtain 100% test coverage. This is hard to obtain within reasonable time and cost. SCL helps us to catch the problem areas in our code with excellent support and quick response times.

    Schneider Electric

  • Investment in Netinsight coupled with SCL’s expertise has made a major positive impact on the way we do business at Airmiles and we expect that it will continue to play a vital role in evolving and growing our online business.


  • The bespoke software met the criteria of giving access to front and back-end systems and allowed us to recall the data that we wanted in the format we wanted it in. Coupled with the experience, professionalism and on-going support provided by the team at SCL, we knew we had a winning formula.

    2nd Byte

  • With Oracle Functional Testing, we have reduced our online services regression testing time by 80% and enabled more regular, automated testing to further improve system reliability and stability.

    Forestry Commission

  • SCL’s sales team are first class. They are a delight to do business with, never stretching the truth or being pushy. Very easy to deal with.

    Roke Manor

  • SCL’s expertise combined with the functionality of NetInsight provided us with what we were looking for; an easy-to-use, cost-effective approach to better understand and reach out to our donor community.

    Unicef UK

What's New

Crittercism partnership bolsters SCL portfolio

Thanks to its recent partnership, SCL now delivers the highly innovative Crittercism Mobile Application Intelligence solution, offering a complete view into crashes, services, and mobile transactions, as part of its customer experience solutions. Crittercism rounds out SCL’s customer experience solutions portfolio, bringing to bear the power of cutting edge of mobile app performance technology. It combines with other leading tools delivered by SCL, such as IBM Digital Analytics for driving deeper customer engagement, and IBM…

Latest Tweets

Latest Tweets

Free webinar 3 Sept for #marketers & #ecommerce professionals on new #omni-channel #marketing technology http://t.co/72YUnGKUfW about 2 days ago
A blog on how to use #GoogleTagManager to extract & report on your landing page campaign tracking parameters in GA http://t.co/mGq7GDDqH0 about 3 days ago

From the Blog

Google Tag Manager, extracting parameters for Google Analytics

If you use landing page instrumentation for reporting in web analytics tools like IBM Digital Analytics (Coremetrics),  Adobe SiteCatalyst or WebTrends but also want to report on campaign traffic in Google Analytics you will need to extract your campaign parameters from the query string and use a custom dimension in Google Analytics. For example, if you use IBM Digital Analytics your campaign tracking parameter is cm_mmc so your landing page URL could look like this: http://www.yoursite.co.uk?cm_mmc=Email-_-City_Break_Campaign-_-VIP_Email-_-Discount15 Of course, IBM…