SCL leaving the WAA and me leaving the UK Country Manager role

Details

Published on Friday, 09 December 2011 12:24

Written by Bob Mitchell

It is with regret that I have to let everyone know that SCL are no longer members of the WAA and I no longer hold the position of UK Country Manager.

Please don’t think that we no longer believe in the value of the WAA itself and the benefits that it can have for its members. We simply no longer have the resource necessary to invest in our membership in order to realise the value for our organization.

When taking the Country Manager role I’d stated that I was offering myself to the association and that I’d stick with it until I got kicked-out, de-elected or someone more suitable volunteered.

It seems that over the past year I have been unable to add any value whatsoever to what should be a thriving UK WAA community. The country manager role itself (for the UK at least) hasn’t been a conduit to the members that’s utilised by the association and the role / country group needs to generate it’s own momentum. I was unable to generate the necessary energy.

The final push that I needed was the organization of a WAA session within the confines of the eMetrics London conference that I was utterly unaware of and, as I wasn’t a paying attendee of eMetrics, was unable to attend. This is a session that I should have been aware of and wasn’t – nicely demonstrating that I’m unfit for the role.

Assuming that a UK County Manager role is filled at some point (I have a side bet on who will volunteer) I will hand over any/all accounts and groups, as well as the stash of WAA badges that I have on my desk.
Please don’t be surprised or take it personally as I adjust my social graph over the coming days.

Finally, in case there’s any doubt we are still actively involved in the London Web Analytics Wednesday events – the next one that I’ll be looking after should be towards the end of January (unless Mr Peterson has other ideas in mind)