About WAW

Web Analytics Wednesday is the world's only distributed networking event for web analytics professionals. Open to everyone, practitioners and vendors alike, Web Analytics Wednesday is a free event allowing you to meet folks with similar work interests.

Who Should Attend?

This free networking evening is open to anyone interested in web analytics. Whether you are looking to source a web analytics solution, already have a solution or just want to know more about web analytics and what is it is all about then this event is for you.

We realise that many of the recipients of this email are likely too far away to attend this London event, however please let me know if you would be interested in similar events elsewhere in the country.

Agenda

From 5:30 onwards, Registration

A 30 minute (Approximately), presentation from Brewster Barclay, Director of Business Development, Clickstream titled ‘The Hidden costs of web analytics’ addressing the following points:

• Current methodologies do not address the needs of marketing and sales to quickly and efficiently react to market changes

• There is a tremendous pain and cost involved with implementing any large-scale tool that requires tracking.

• On-going maintenance of the tracking for any tool is a large hidden cost

• The opportunity cost of delays in implementing tracking can be very large

• The costs and opportunity cost are not limited to just one application but to the many applications that today’s marketer needs to understand their customer’s journey

• Current methodologies are prone to human errors and omissions

This will finish with a no-doubt lively discussion around why aren’t people looking at all the costs and disadvantages of current tagging methodologies and looking for solutions to these problems?

8:00 close

We will share registrations (email only) for this event with the global WAW  site http://www.webanalyticsdemystified.com/wednesday/