Course Overview

Attend this one day training course to advance your knowledge and begin to get the most out of the Affinium NetInsight and Unica NetTracker Web Analytics products for you and your users. This course is essential for people who want to get the most out of the products and who use it on a day to day basis. You will come away having raised your level of expertise and having learnt a range of tips and tricks to help you get the most out of your installation.

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Course Details

Duration: 1 day

Times: Attendees are advised to arrive for a prompt 09:15 start. Courses finish at 16:30.

Cost: £495 excluding VAT (per person).

*This training course is FREE OF CHARGE for existing customers with an active support and maintenance contract (terms and conditions apply, please contact us for more information).

Lunch: Included. (please mention specific requirements at time of booking)

Agenda:

• An Introduction to Web Analytics
• Basic Concepts of Web Analytics
• Methods for capturing good quality data
• A simple Unica NetInsight installation
• Creating a profile
• Standard reports
• Information available without configuration
• Core reporting tools and methods
• • Sorting
  • Searching
  • Filters
  • KPI's
  • Metrics
  • Dimensions
• Adding context to reports
• • Content Groups
  • Segmentation using Visitor Profiles
• Tracking Processes
• Monitoring Trends
• Visitor lifecycle and Conversion events
• Measuring marketing activity (online and offline sources)