Challenge:

2nd Byte, the automotive specialists and publishers of AutoTrader, wanted to move beyond seeing mere page views to really understanding user actions.

Solution:

We helped them implement Netinsight to understand their visitor’s behaviour; giving them insights they could share with car dealerships.

Result:

Online conversion rates improved by 18% for 2nd Byte’s customers. Helene Cameron-Heslop, Product Data Analyst, explains how they achieved this:

“It is one thing being able to tell a dealership that 300 people have viewed their page, but being able to tell them that posting a picture listing the car’s specifications as opposed to a stock photo is attracting 14% more form submissions is a whole different ball-game”.

They Say:

Coupled with the experience, professionalism and ongoing support provided by the team at SCL, we knew we had a winning formula

2nd Byte

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