Challenge:

UNICEF wanted a better, cost-effective way to understand their donor community, encourage more donations and involve more supporters.

Solution:

We helped them implement Netinsight to track, measure and follow up their web campaigns.

Result:

Valuable insight into their donor’s behaviour showed UNICEF were to simplify their donation and ‘take action’ processes; providing a more user friendly experience on their website.

They were also able to identify and improve their most popular content. Not only did they increase visits by up to 40% on these key pages but overall traffic rose by 19%.

They say:

SCL expertise combined with the functionality of NetInsight provided us with what we were looking for; an easy-to-use, cost-effective approach to better understand and reach out to our donor community

Jonathan Lind, UNICEF UK, Webmaster

Download full case study