UNICEF wanted a better, cost-effective way to understand their donor community, encourage more donations and involve more supporters.
We helped them implement Netinsight to track, measure and follow up their web campaigns.
Valuable insight into their donor’s behaviour showed UNICEF were to simplify their donation and ‘take action’ processes; providing a more user friendly experience on their website.
They were also able to identify and improve their most popular content. Not only did they increase visits by up to 40% on these key pages but overall traffic rose by 19%.
SCL expertise combined with the functionality of NetInsight provided us with what we were looking for; an easy-to-use, cost-effective approach to better understand and reach out to our donor community
Jonathan Lind, UNICEF UK, Webmaster