This central London seminar will advise on integrating customer experience tools, such as cart abandonment, web analytics, mobile push technologies and more, to impact your bottom line, customer relationships and brand loyalty.

We are delighted to have Matt Harris, Digital Analytics Manager – General Insurance, from LV who will discuss how IBM Tealeaf helped LV improve their overall customer experience and bottom line by embedding the technology in their workflow throughout the organisation. Matt will discuss real examples of how they have used IBM Tealeaf customer service, contact centre, fraud detection and payment processing.

‘360 marketing’ – it might be a seasoned term but, in our fast-moving digital world, it’s taken on a new depth of meaning. Be it face-to-face, email, social media or telephone – today’s business imperative is to record and take action based on the complete array of customer touch-points.

Only then can you gain a one-to-one understanding of each customer, gaining the ability to act on rapidly available insights to positively the impact the customer experience and ultimately improve your bottom line. Not only that, you’ll be able to drive superior customer engagement and loyalty programs.

At SCL, as experts in the area, we’ve helped multiple organisations to break down the barriers to 360 degree marketing, such as:

  • Silos of data
  • Siloed business functions
  • Inertia and inability to move data quickly to where it’s needed
  • Personalised Marketing

Thanks to years of experience and expertise, we’ll help you bring together the data you need. Then we’ll make sure it gets to where it needs to be, so that you’re marketing to individuals not wide audiences.

We’ll make a 360 degree view and personalisation easier by automating the customer experience based on insights from data – whether social, web, email or mobile activity. That will probably mean combing your analytics data with data in your CRM data so you can engage personally with customers at a time that means something to them, based on identified behaviours and preferences. And it’s all auditable and compliant.

AGENDA

09:00 – 09.30 Registration
09:30 – 09.45 Welcome and Overview – IBM Insurance Industry Leader
09:45 – 10:15 Gaining digital insights into customer behaviour.
10:15 – 10.45 Coffee and networking
10:45 – 11:30 “Understand and Engage the Insurer.” – LV’s Matt Harris, Digital Analytics Manager – General Insurance.
11:30 – 12:30 Product previews and demonstrations.
12:30 – 1.30 Lunch and networking
1:30 End of session.

Space is limited at this event. We will confirm registrations prior to the event.