Attend this free, one day, web analytics training class at our offices to get the most from your IBM Digital Analytics solution.

The one-day training course is an introduction to the core features of IBM Digital Analytics including core concepts (data collection, visitor identification etc), the user interface, core reports, category definition files, marketing campaign tracking setup, funnels and segmentation.

The main topics covered are:

  • Introduction to Web Analytics
  • Overview/Fundamentals
  • Dashboards
  • Standard Reports
  • Tracking Marketing Campaigns
  • Site Analysis
  • Scenario Analysis
  • Segmentation