Utilising insight into customer behaviour in a multi-device, omni-channel and mobile world is critical to deliver personalised marketing touches at the right time in the right channel. Attendees of this webinar will gain an understanding of technologies that can help them deliver truly personalised behavioural based marketing.

In this webinar we will showcase how marketers can deliver ‘forensic’ customer insight to inform marketing campaigns based on behaviour.

In a fast-paced digital world, it’s taken on a new depth of meaning. Be it face-to-face, email, social media or telephone – today’s business imperative is to record and take action based on the complete array of customer touch-points.

Only then can marketing campaigns be formulated by marketers that are truly personal and relevant.

At SCL, as experts in the area, we’ve helped multiple organisations and their customer insight and marketing teams deliver real value and business benefit:

  • Breaking down silos of data
  • Integrating business functions
  • Removing inertia and inability to move data quickly to where it’s needed
  • Delivering truly personalised marketing