This 45-minute webinar will show Insurance industry customers of IBM Tealeaf how to integrate their investment with other customer insight and re-targeting tools, such as web analytics, mobile push technologies, email and display advertising to positively impact their bottom line and customer relationships – while meeting strict compliancy requirements.

For Insurance marketing and e-commerce professionals, understanding the digital and mobile behaviour of customers is key to improving the bottom line, developing customer relationships and enhancing brand loyalty. And, it has to be achieved meeting the strictest compliance regulations. If you’re asking yourself how to maximise your investment in IBM Tealeaf and harness digital insights into customer behaviour to effectively retarget and remarket to specific segments, then for you this is a ‘must-attend’ webinar.

By integrating customer experience tools you’ll find re-targeting and re-marketing comes easily, through exploiting the latest web analytics and re-targeting technologies.

ENGAGE AND PERSONALISE

Discover why customers are lost during their online journey and how you can use new technology to engage, re-market, personalise and enhance the digital customer experience in insurance.

INCREASE WEB AND MOBILE CONVERSION RATES

Find out how our solutions, based on IBM technologies, across multiple devices and channels, lets you drill into issues with conversion, segmenting customers and re-targeting them with more personalised marketing and engaging communication.

INTEGRATE THESE CUSTOMER EXPERIENCE SOLUTIONS

Integration is key to maximising your investment in IBM Tealeaf. With IBM’s set of solutions, you’ll be sure to get this, in an environment where the customer experience and digital analytics go hand in hand. Here are some of the technologies you’ll learn about:

  • IBM Digital Analytics – to drive customer behaviour, gain more conversions, achieve better engagement, impact ROI and more including:
    • IBM AdTarget – to deliver targeted display ads.
    • IBM Recommendations to deliver personalised product and content
  • IBM SilverPop EMS – to automate digital marketing, considered a ‘must-have’ by industry analysts

AN INVITATION TO OUR WEBINAR

The webinar takes place on Thursday 14 May at 10.00am GMT and lasts 45 minutes. It is free to attend. To reserve your place, please complete the registration form