Join our deep dive IBM Tealeaf webinar to find out how you can determine why your website users and customers struggle in their journey and get frustrated. In this webinar we will demonstrate some of the features and functionality you can use to improve your customer’s experience.

A New Era in Customer Relationship Management

IBM Tealeaf® solutions are breaking new ground. They uniquely capture and record what each customer is doing on your website. In real-time, on each page and across site visits, you get telling insights into customer behaviour – the foundation for improving online customer experience and optimizing the web.

Deep Insights – Driving Experience and Profitability

Many tools fail to provide the true insights into customer experience and behaviour that e-businesses need to enhance customer loyalty and maximise profitability.

Without defined processes or a complete data set of user experience, e-businesses are forced to fall back on opinion and hunches when making critical decisions about website optimization efforts.

In breaking new ground, IBM Tealeaf® Customer Experience Management solutions provide a framework for a comprehensive, data-driven process for evaluating customer experience.

Bottom Line Impact

Tealeaf solutions enable organisations to deliver a leading-edge customer experience for digital channels by providing deep insight into the interactions of individual customers. That includes awareness of struggle trends, discovery of sources of experience friction and quantified business impact.
These deep insights enable companies to answer the most compelling, yet difficult questions that plague marketing, merchandising, e-commerce and customer service departments. End result? Simple: enhanced customer loyalty and a boost to the bottom line.

IBM TEALEAF® Benefits

  • Deeper insights into customer behaviour on mobile devices for a consistent and holistic customer experience across channels.
  • Customer experience analytics in the cloud for reduced up-front costs and time to deployment.
  • Accelerated customer loyalty with lifecycle analytics to improve conversion rates and uncover anomalies that impact revenue.
  • Optimized value of individual customer visits (web and mobile) and help ensure that more transactions are completed successfully.
  • • Fast visibility into the struggles affecting customer behaviour and their business impact, without tagging or impacting site performance or reliability.
  • Rapid resolution of hard-to-find usability, system or application problems, through analysis and understanding of user intentions across digital interaction points including web and mobile.
  • Improved customer service when agents have instant access to online customer sessions.
  • Preserved digital customer interactions to resolve customer disputes with greater speed and accuracy.

IBM’s White Paper, Twelve best practices in online customer experience optimization, covers understanding why your conversation rates are down; how to increase the profitability of serving mobile user, as well as other insights into how your website users are behaving and what experience they’re getting. Click IBM WP Tealeaf 12 BPs – Approach to customer optimization to download the White Paper.