Getting up to date information from different channels, in a consistent form, to different functions within marketing has always been challenging.

In this webinar we will focus on how to connect multi-channel data with IBM’s new, Universal Behaviour Exchange, UBX. UBX is like a virtual Data Management Platform at the heart of its marketing cloud and provides real time integrations with the IBM portfolio as well as a growing eco-sysystem of partners.

We will demonstrate how customer behaviour and experience can be used for email, push, sms and other touch points to enhance marketing performance with relevancy of content.