What is cognitive marketing? How can it help me drive more leads, and better interactions with my customers?

In this webinar we will discuss some of the background to ‘cognitive marketing’ and how it can help marketers gain insight to deliver marketing interactions based on behaviour. We will show how utilising insight into customer behaviour in a multi-device, multi-channel and mobile world is critical to success.

Attendees of this webinar will gain an understanding of technologies that can help them deliver ‘cognitive marketing’.

In today’s fast-paced digital world, it’s taking on a new depth of meaning. Whether your interactions are face-to-face or via email, social media or telephone – today’s business imperative is to take action based on the complete array of customer touch-points.

Only then can marketing campaigns be formulated by marketers that are truly personal and relevant.

At SCL,  we’ve helped multiple organisations and their customer insight and marketing teams deliver real value and business benefit:

  • Breaking down silos of data
  • Integrating business functions
  • Removing inertia and inability to move data quickly to where it’s needed
  • Delivering truly personalised marketing

This event was recorded. Click the link to view the Making sense of Cognitive Marketing Webinar