This half-day Briefing will focus on how travel industry marketing, digital and eCommerce professionals can understand the digital and mobile behaviour of customers, harnessing digital insights to impact the bottom line, customer relationships and brand loyalty.

This event will focus on how travel industry marketing, digital and eCommerce professionals can understand the digital and mobile behaviour of customers, harnessing digital insights to impact the bottom line, customer relationships and brand loyalty.

Nowhere is it more important to understand your customers’ digital behaviour than in the fiercely competitive travel industry. Our free briefing will take place at The Royal Exchange on the morning of Friday 27 March 2015, followed by lunch. We will give you every opportunity to learn how latest technologies can provide critical visibility, insight and answers to help travel companies meet on-line conversion and customer retention objectives.

ENGAGE AND PERSONALISE

Discover why customers are lost during their online journey and how you can use new technology to engage, re-market and personalise the customer experience.

GET TRAVEL INDUSTRY INSIGHTS

Hear about travel industry experiences and insights, such as those at holiday company Villa Plus, including how to achieve mobile and web-to-TV integration and how to tackle the issue of users who don’t compete the purchasing process.

INCREASE WEB AND MOBILE CONVERSION RATES

Find out how our solutions, based on IBM Digital Analytics, across multiple devices and channels, lets you track into issues with conversion, segmenting customers and re-targeting them with more personalised marketing and engaging communication. On top of that you’ll learn about how IBM Tealeaf gives you deep analytical insights into cart abandonment.

AN INVITATION TO OUR BRIEFING

The prestigious venue for this SCL hosted briefing event is The Royal Exchange in London EC3V 3LN, on the morning of Friday 27 March 2015. Spaces are free but limited. To register to attend please complete the form opposite; we will contact you to confirm successful registration.

AGENDA

  • 09:00 – 09.30 Registration
  • 09:30 – 10:15 Travel industry experiences and digital insights into customer behaviour.
  • 10:15 – 10.45 Coffee and networking
  • 10:45 – 11:30 Understand and engage the traveler. Understand why they abandon their carts.
  • 11:30  – 12:30 Product previews and demonstrations.
  • 12:30 Lunch and networking
  • 1:30 End of session.