This webinar finished on 18 November 2015. It explored the disconnect between the customer view of a brand and a brand view of a customer and discusses how 360 degree marketing automation helps.

Topics included:

  • The likely impact of collecting data from a variety of sources, creating a single customer identity using a flexible marketing database.
  • The use of automation to deliver highly personalised customer communications that use behavioural data and convert to action at a higher rate.
  • How to deliver a consistent cross-channel experience.

The webinar showcases IBM Marketing Cloud, a powerful behavioural marketing automation and email marketing solution driving an integrated 360 degree multi-channel experience.