This webinar was recorded on 22 March 2016 and explores tools and techniques to break down silos of marketing data to improve the customer experience.

The webinar  showcases the IBM Marketing Cloud, as powerful behavioural marketing automation and email marketing platform to drive a whole new 360 degree multi-channel experience.

Topics included:

  • Breaking down the barriers of siloed data from a variety of sources, creating a single customer identity.
  • The use of automation to deliver highly personalised customer engagement.
  • How to deliver information and insight to where it’s needed in the business.