In this article, we’ll outline seven best practices collected from some of our most savvy and successful customers. These best practices encompass both tracking progress over time (week-over-week, across app versions), as well as applying repeatable processes to every sprint and release of an app. Applying these best practices repeatedly over weeks and months has enabled customers to deliver 5-star mobile apps.

User Centred Mobile App Metrics

Developing a mobile app that delivers a great user experience can be challenging. Even if your app performs well during testing, the complex environment of carriers, fragmentation among devices, and constantly changing operating system versions make it difficult to deliver a consistent, delightful user experience. Some companies, disappointed with a lack of business success resulting from their mobile initiatives to date, are being forced to re-evaluate their mobile strategies.

A recent study, by our Partner Apteligent,  found that mobile business success is highly dependent on a set of user-centred app metrics that are tracked and trending positively. The companies that have avoided this disappointment focus on user-centred metrics and build specific steps into the app development lifecycle to achieve continuous improvement. In this article, we’ve put together seven best practices collected from some of our most savvy and successful customers.