In this webinar recording we discuss some of the background to ‘cognitive marketing’ and how it is being translated into product features.

In today’s fast-paced digital world, ‘Cognitive’ is taking on a new depth of meaning. Whether your interactions are face-to-face or via email, social media or telephone – today’s business imperative is to take action based on the complete array of customer touch-points.

Only then can marketing campaigns be formulated by marketers that are truly personal and relevant.

Cognitive marketing capabilities can help marketers gain insight to deliver marketing interactions based on behaviour.  Utilising insight into customer behaviour in a multi-device, multi-channel and mobile world is increasingly becoming critical to success.