Image Ad Support for SearchForce

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Published on Tuesday, 28 July 2009 17:54

SCL announces Image Ad support for SearchForce

SCL announced today the European launch of Image Ad support in the SearchForce PPC Bid Management and optimization software. SearchForce is the first search engine marketing and bid optimization platform to add support for content-rich image ads.

SearchForce’s intelligent SEM management platform now allows users to dictate specific placement of image ads within Google’s network, as well as bid optimization, conversion tracking and reporting on these ads. The addition of image ads allows SearchForce to offer advertisers and brands the most complete set of tools to manage their contextual and search advertising programs.

To date, image ads have fallen largely unused by search marketers due to lack of visibility and awareness of placement whereabouts, as well as the inability to clearly associate ROI with spend.

SearchForce’s proprietary, web-based platform provides the highest level of intuitive SEM analytics and bid-optimization. The company recognizes that every client campaign is unique, and accordingly, its bid optimization and campaign management platform is flexible, scalable and customizable.

Inclusive of image ads, SearchForce’s bid optimization boasts the ability to segment keywords by performance. Each segment can be managed by highly customisable bid strategies or user defined rules that run on a specified schedule. Beyond bid optimization, SearchForce’s dynamic keyword feature gives clients the ability to construct and automate their multiple programs with a high level of precision and control.

In its latest relase, the SearchForce bid optimization platform was enhanced with a new profit algorithm enabling advertisers to adapt and react to unique market dynamics, adjusting bids based on quality, seasonality and day of the week patterns. As a result, advertisers can attract more qualified prospects. The platform also incorporated