Marketing Software Whitepapers

Insight and background on our marketing software

Using page tags or log files - This is a question that is frequently encountered when discussing data collection methods and strategy for a web analytics software deployment. This whitepaper discusses the merits of different data collection strategies.

Using Facebook and paid search - With half a billion active users spending a total of 700 billion minutes on Facebook every day, advertisers and their agencies are focusing more attention on Facebook as a key component of online advertising.

Sample web analyics reports - take a look at the types of reports and dashboards you can get from our web analytics solutions.