Sample Web Analytics Reports

Examples of the type of reports to expect from Web Analytics solutions

Whether you are an e-Commerce-focused business or a business that simply uses the Web as another communications channel, Web applications are becoming more central to your business operations. It is essential to model, understand, integrate and utilise your Web information effectively. Valuable insights into customer behaviour, buying patterns, product interests, content quality, ad success, customer base turnover, site performance and business activity are captured in your Web site visitors' clickstreams. Our Web site traffic analysis solutions provide you with actionable analysis to streamline your online channel and strengthen your customer relationships.

Web Site Analytics

These types of report give an overview of the activity on a web site. Reports like this can be used to determine top level metrics, such as the number of page views, visitors, unique visitors and repeat visitors and where they are located.

Visitor Location

A report showing the location of visitors from different geographical locations gives instant insight into the location of visitors to your website. In this example the location of visitors who convert on the site is shown in the graphical representation. Metrics such as views, vuisitors, bounce rate can easily be added to give a richer understanding of site performance by geography.

Web Site KPI's

A site dashboard showing KPI's (Key Performance Indicators) relevant to your business is a great way to understand if the site is meeting its business objectives. In this example the loyalty of visitors and the visitor profile (persona), is tracked on a single dashboard. It is often useful to build dahboards to give a high level view of the conversion effectivness of the site.

 

Marketing Analysis Using Web Analytics

Understanding the effectiveness of your internal or customer facing marketing campaigns is a typical use of web analytics software. This might range from an overview of the effectivness of your campaigns to detailed analytics to understand how to improve SEO and paid search or other marketing campaigns.

Marketing Overview

Marketing reports can allow you to analyse visitors and conversions, segmented by maerketing campaign, channel, channel type or segment. This allows for a detailed analysis of all marketing campigns fulfilled via the web. Similarly for your paid search marketing understanding the effectivness of paid keywords in converting visitors and the overall effectivess of paid serach can be reflected in a variety of web analytics reports such as those shown below.

 

Site Conversions and Ecommerce

Understanding the effectiveness of your site in converting browsers to buyers can have a major impact on your revenue generating capability. Reports showing the user journey can be invaluable in gaining an insight into the buying process. This can show, for example, where people abandon a shopping cart of if there are particular fields on a form that are difficult for users to complete (maybe because of over zealous type checking!)

Cross Channel Sales Funnel

It is sometimes also useful for product managers and merchandisers to understand how different brands are being viewed or converting . This can help identify potential product grouping or up-sell and cross-sell opportunities.

Brand Conversion Report