Improved feature set for paid search marketers

SCL today annouced a SearchForce platform upgrade for its customers. Feature enhancements in the new release include:

Dashboard Improvements

Dashboards now include overlay & dual axis charts for monthly and daily trends.  Users can chart two metrics against each other, for example, conversion against CPA or cost against average CPC.

Portfolio and Bid Management capability extended

Bid Previews – SearchForce now provides the ability to preview bids for one time or scheduled bid rules, prior to applying them.
Sub-Portfolio Creation – Users can create sub-portfolios over longer time windows to improve the segmentation capability and fine grained control of the optimisation process.

Keyword Generation

Users can select keywords generated by the in-built keyword generation tool and specify the match type.