Maximising the effect of your PPC Spend

The SearchForce PPC bid management and optimisation platform has been built from significant industry experience. This has resulted in a highly intuitive and effective Search Engine Marketing platform with an exceptional underlying technology provided to you as a service. All of the features in SearchForce been designed with the user in mind, distilling the experience of leading PPC campaign management professionals to make your life easier to minimise the manually intensive workflows of optimising bids, creating reports and managing campaigns. With the SearchForce platform you can take advantage of a robust paid search solution that significantly improves the efficiency and ROI of your SEM operations. You can setup your SearchForce account in minutes, with full support for local language, time zone and currency.

PPC Bid management & optimisation

Our leading bid management and optimisation allows you to implement the approach most suitable for your PPC campaigns.

• Dynamic keyword segmentation – gives you the building blocks to customise and automate any bid strategy or heuristic
• Portfolio based optimisation - sophisticated statistical algorithms based on Bayesian analytics, confidence estimations, sparse data analysis and linear optimisations identify inefficiencies in the search market space and exploit them for maximum ROI and profit
• Bid rules - Customise and tweak your automated portfolio strategies with conditional bid rules
• CPA, CPC, profit and margin (ROAS) goal based strategies
• Intra day brand strategies – compete for paid search position on brand terms throughout the day
• Advanced controls – fine tune reactions to factors such as seasonality, low volume and/or low performing keywords
• Contextual bid optimisation – optimise your bids across automatic and managed placements

Conversion tracking

SearchForce offer a variety of conversion tracking options to meet the most exacting requirements.

• Multiple tracking options based on need – java script, session or re-direction tracking, FTP or search engine tracking
  Track unlimited events – such as leads, registrations, sign-ups & purchases across your websites
  Flexible revenue capture – specify the value of a conversion or capture dynamic revenue from actual sales
  Path to conversion (keyword assists) – understand search behaviour by identifying all keywords that led to a conversion
  Raw conversion reports – track information such as landing & conversion time stamps, referring URLs, referring domains, search queries and much more
  Support for automatic, managed placements and image ads – gain visibility into performance of your contextual advertising
  Delayed conversions – specify cookie expirations to account for users that click on your ad and convert at a later time

Reporting & SEM analytics

Streamline and consolidate your reporting across accounts and search engines

• Multiple report types and views – generate top level views into account, search engine, campaign, ad group, keyword/placement or creative performance
• Configure fields and specify the sorting order within reports
• Templates – save customized reports as template
• Scheduling & email – automate the creation and delivery of custom reports through email
• Express reports – generate a report from any screen at any time with a single click
• Dashboards – isolate trends and provide snapshots of cross publisher account performance

Campaign management

The user interface and capabilities of SearchForce make it easy for you to manage your PPC campaigns

• Intuitive cross publisher campaign editor – eliminates the need to login to multiple publisher interfaces
  Convenient mass editing – apply mass edits to campaigns, ad groups, keywords or creatives with a single click
  URL Building – construct advanced & unique URL’s for integration with 3rd party analytics solutions
  URL Management – seamless maintenance of display or destination URL’s with our advanced editing capability
  Ad Scheduler – schedule campaigns to turn off during inefficient hours within the day
  Keyword expansion - built-in keyword generation tool to expand your keyword set
  Bulk Edit Sheet – edit your campaigns offline with our universal bulk edit sheet

White label solution

• White label SearchForce – replace the SearchForce logo with your company’s logo
  SearchForce Login – integrate SearchForce logins with your company’s website
  URL Masking – replace all SearchForce URL’s with your company’s URL

Data integration

• Offline tracking – easy integration of conversion or revenue data obtained through offline channels such as call tracking, direct mail or TV
  Data revisions – revise conversion or revenue data based on cancelled or rejected orders
  Analytics – upload conversion data tracked though existing tracking solutions or 3rd party analytics platforms such as NetInsight, Omniture, CoreMetrics, WebTrends or Google Analytics
  Push & pull synchronisation – automatically synchronises changes in both directions allowing you to work on SearchForce or the search engine while maintaining a high level of data accuracy