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Web Analytics Resources

Sample Web Analytics Reports

Examples of the type of reports to expect from Web Analytics solutions

Whether you are an e-Commerce-focused business or a business that simply uses the Web as another communications channel, Web applications are becoming more central to your business operations. It is essential to model, understand, integrate and utilise your Web information effectively. Valuable insights into customer behaviour, buying patterns, product interests, content quality, ad success, customer base turnover, site performance and business activity are captured in your Web site visitors' clickstreams. Our Web site traffic analysis solutions provide you with actionable analysis to streamline your online channel and strengthen your customer relationships.

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Analysing Local Site Search on a Website

Turning your websites local search functionality to your advantage

When visitors cannot find what they are looking for on your website using your primary navigation mechanisms they may resort to the local search capabilities that you offer for help in finding the content that is of interest to them. Analysing the local searches performed on your web site can help you increase conversions and customer satisfaction by gaining insight and understanding what visitors are looking for on your web site that may be unavailable or difficult to find, and then acting on that insight to fix or exploit the content or navigation.

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Web Analytics Datasheets

Find out more about our web analytics services and software

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Using Page Tags or Log Files for Web Analytics

Should I Use Page Tags, Log Files?

This is a question that is frequently encountered when discussing data collection methods and strategy for a web analytics software deployment.
The default request and expectation from most customers is the deployment of a page tag based solution. This is usually driven by the predominance of this approach by most web analytics vendors, including the ubiquitous Google Analytics and most hosted web analytics solutions. Before addressing the fundamental question of 'Page Tags or Log Files ?' it would be useful to explore some definitions.

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Web Analytics Information


Web Analytics Software - Hosted (SaaS) or On Premise Licensed Software for Internet and Intranet Analysis


Web Analytics Services - Training and consultancy to get the most from your analytics


Web Analytics Resources - Whitepapers and Datasheets


Customer Success - Case studies and testimonials