Powerful and flexible web analytics

Unica NetInsight Web Analytics Software is designed for organisations with websites that have high traffic volumes, multiple web analytics users and analytics requirements that range from simple reporting to complex analysis and integration with third party data and systems.

Internet or Intranet

NetInsight can be used to analyse your externally facing web sites, but is as useful for analysis of your organisations intranet or extranets.

The flexibility of the data collection mechanisms available to NetInsight allow it to perform analysis on virtually any web application with minimal setup and configuration.

Hosted (SaaS) or Software License

NetInsight is available as a hosted solution or as an on premise software license for installation on your organisation's own servers for maximum flexibility and security. NetInsight gives you complete control over your web analytics data and proves you with  NetInsight's Industry leading, open architecture. This unique open architecture allows you to:

• Define custom metrics quickly and easily without having to rely on the data collection technology
• Integrate any offline or third party data, such as data in an existing CRM system, CMS, Search Engine, Ad Serving platform
• Combine your back office data with your web analytics data, allowing you to build up a complete picture of your customer's offline and online activity.

Data Collection

NetInsight can use data collected by a variety of mechanisms. The most common is via a simple page tag, that has a fully featured API to allow it to be quickly and easily extended to capture pertinent information on the page. The flexibility of the tagging solution coupled with the power of NetInsight means that custom KPI's and metrics can be created once the data is loaded into NetInsight, removing the complexity associated with many other page tag technologies. For example, many  Web analytics software packages require extensive custom JavaScript code to tag pages for customer segments, content groupings or funnel steps. The “soft tagging” approach deployed minimises the need for costly and time consuming code modifications. NetInsight also supports the import of W3C format web server log files for those applications where page tag based data collection is impractical or inappropriate.