Once you’ve launched your new web site or mobile app, it’s time to deepen your understanding. How are people reacting? Why are customers abandoning their carts? Which version of your data can you trust? Where are they struggling? You can never know enough about your customers’ behaviour, but a fragmented view or knowing too little can be costly.

Our goal is to bridge the gap between developers and marketers, growing understanding, so you can sharpen your strategy and improve your products.

We’ll give you a clear picture of your marketing effectiveness, the behaviour and experience of your customer and prospects throughout the customer journey so that you can correct mistakes, fine tune what’s working and shape your success.

What Do You Need To Understand?

  • Understand Your Customer

    It’s impossible to understand your customer when your behavioural data is stored here, there and everywhere. We’ll help you make sense of your customers interactions and experience and uncover actionable insight you can use to drive more effective marketing.

    Read More
  • Understand UX Issues

    Maintaining an exceptional customer experience is too important to leave to chance. We help you monitor your user experience 24/7 so you can quickly resolve issues as they occur and before your customers blame and shame you on social media.

    Read More
  • Understand Marketing Impact

    Which channels drive the highest returns? Which campaigns do customers connect with most? What are the most profitable customer journey? Get answers and maximise your results with powerful attribution modelling of the entire customer journey.

    Read More

Insights

The Blog

Using DDX API and Postman to test IBM Digital Analytics data

Validate test scenario steps with the data recorded and stored by the platform used for reporting, segmentation and re-targeting. A step-by-step guide on how to use DDX API and Postman to test IBM Digital Analytics data.

Events

Takes Place on:
27/06/2017 at 11:00

Joining the dots – using multi-channel data to enhance your marketing campaigns

Getting up to date information from different channels, in a consistent form, to different functions within marketing has always been challenging.

Register Now See all Events

Resources

Making sense of cognitive marketing

In this webinar recording we discuss some of the background to ‘cognitive marketing’ and how it is being translated into product features.

View See all Resources