SCL are an authorised reseller of the IBM Marketing Software including IBM Digital Analytics, IBM Marketing Cloud & IBM Customer Experience.

SCL is an IBM Premier Business Partner specialising in IBM’s Marketing Cloud and Customer Analytics software. With over 10 years experience in the NetInsight web analytics technology, acquired by IBM in 2012, we selected IBM as our marketing technology of choice because of the powerful customer insight and behavioural data than can be shared across the various software platforms in the suite. More recently having worked closely with Silverpop – now part of the IBM Marketing Cloud – SCL became one of the first companies in the UK to be awarded the status of IBM Marketing Cloud reseller by IBM. This allows us to build service led solutions for our customers, allowing them to deliver outstanding results from their marketing and customer interactions.

Customer Insight and Analytics

IBM Digital Analytics

IBM Digital Analytics, formerly Coremetrics, is our preferred choice for web analytics and detailed behavioural data analytics. Digital Analytics is a SaaS based technology solution that will help gain insights into issues with conversion, segmenting customers and re-targeting them with more personalised marketing and engaging communication. Now you can truly identify’ your customer on an individual basis, across multiple devices and channels, from their initial website research, to a call to the call centre or a paper order form, or maybe a TV advert. With our expertise and services in IBM® Digital and Web Analytics, SCL can deliver an analytics solution ensuring that your enterprise gains a competitive edge by benefitting not just from state-of-the-art analytics, but also from comparative benchmarks and knowledge of how the best performers are achieving their successes.

IBM Customer Experience Management

IBM Customer Experience Management, formerly IBM Tealeaf, enables organizations to deliver a leading-edge customer experience for digital channels by providing deep insight into the interactions of individual customers. It provides awareness of struggle trends, discovery of sources of experience friction and quantified business impact. Customer Experience Management’s deep insights enable companies to answer the most compelling, yet difficult questions that plague marketing, merchandising, e-commerce and customer service departments.

Marketing Automation

IBM Marketing Cloud

IBM’s Marketing Cloud helps marketers automate the customer experience, to engage and nurture relationships. IBM’s Marketing Cloud simplifies the task of personalization across channels thanks to using permission-based data streams — such as social, web, email and mobile activity. By calling on customer data and individual behaviors from this variety of sources, IBM Marketing Cloud keeps marketers in the know, driving rapid and personalized interactions. That means informed actions based on deep, behaviour-based customer insights and an intuitive engagement to drive every interaction in real time.