2nd Byte, the automotive specialists and publishers of AutoTrader, wanted to move beyond seeing mere page views to really understanding user actions.


We helped them implement Netinsight to understand their visitor’s behaviour; giving them insights they could share with car dealerships.


Online conversion rates improved by 18% for 2nd Byte’s customers. Helene Cameron-Heslop, Product Data Analyst, explains how they achieved this:

“It is one thing being able to tell a dealership that 300 people have viewed their page, but being able to tell them that posting a picture listing the car’s specifications as opposed to a stock photo is attracting 14% more form submissions is a whole different ball-game”.

They Say:

Coupled with the experience, professionalism and ongoing support provided by the team at SCL, we knew we had a winning formula

2nd Byte

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