With the public sector poised to transform its operations as it increasingly embraces the era of big data and digital analytics, SCL is running a 60 minute webinar to explain how public sector organisations can chart their digital future.

In SCL’s webinar, ‘Public Sector – Powered by Digital Analytics’, you’ll learn about the power and capabilities of Digital Analytics in delivering the data needed to understand your audiences and their behaviour, promoting better understanding and engagement, as well as the ability to enhance services thanks to the digital information at your fingertips.


Whether it’s in government, local government, healthcare, education, the armed forces or any other area, the UK’s public sector has aspirations to digitally transform. The time is right to turn to unlock the power of digital analytics.

SCL experts will explain a number of technologies which provide critical visibility, insight and answers to help ensure online engagement so that you can meet ever tougher objectives and targets while driving up your service levels. We will explain how public sector can put into place a leading-edge solution – for digital user experience management and behaviour analysis.


  • Increase engagement on web and mobile.
  • Segment behaviours across devices and channels to provide relevant and timely content and services.
  • Improve your audience’s satisfaction levels.
  • Find out what happened, discover why and then take action.
  • Reduce IT and support costs.
  • Improve cross-channel customer service efficiency and significantly reduce time to resolution.

This webinar is free and lasts 60 minutes.  Please register to reserve your place.