IBM Watson Analytics for Social Media visualises interesting trends and discoveries found by analysing social media websites. Highlighting topics, it picks out relevant content and reveals relationships and trends. You gain greater insights into your audience and compare results from different data sources to get a more rounded view of a subject area.

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Get to Know Your Audience

  • Gauge Social Behaviour

    Measure consumer sentiment and evaluate trends against social data, evaluate the reactions to a product or event, assess the execution of marketing campaigns and more.

  • Improved Insights

    Get a clear view of social sentiment by analysing snippets from social posts.

  • Enrich your discoveries

    Compare social media analytics results with other data sources for new insights derived from different views of information.

Key features

Topics and suggestions

Provide a topic and get an automatic list of related terms and their context to strengthen your research and improve your analysis.

Themes and metrics

Define criteria and break down topics into distinct metrics that you can use for better analysis.

One-click analysis

Get preconfigured visualizations with the click of a button so you can understand the nuance of social media conversations automatically.

Automatic deliverables

Avoid the guesswork associated with social media analytics with immediate insightful dashboards that show themes, topics, sources, geography, active authors and more.

Interact with social analytics

Find insights about your audience without advanced training or technical knowledge of analytics. Ask questions in your own words and get answers you can understand.

Understand sentiment in detail

Go beyond automated sentiment analysis with sentiment provided at the snippet level so a comment like “I love my car but hate the maintenance costs” is identified as both positive and negative and not neutral.

Follow suggestions to insights

Automatically get starting points for your analysis and intuitive search configurations that guide you to accurate conclusions quickly and efficiently.

Expand analytics horizons

View your social media findings in the context of other data. For example, you can compare customer sentiment following the launch of a new product or service with actual sales.


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