Leverage the power of IBMs automated digital marketing platform to target customers with cross-channel campaigns that have been crafted to target users with the right channel where ever they are in the sales funnel.

Watson Campaign Automation allows marketers to leverage customer data within their marketing ecosystem and funnel it through a digital marketing automation platform. Brands have a wealth of customer information, however, the challenge is that the information is locked away in different silos that do not communicate with each other. Using IBMs Universal Behaviour Exchange (UBX), you can pull in customer behaviour information from all touchpoints and use that information to build sophisticated multi-channel marketing campaigns.

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Time Saving Features

  • Design & Automate

    Create multiple customer journeys through your ecosystem and design the marketing campaign that will support and drive customers towards your marketing objectives.

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  • Insightful Analytics

    Make informed marketing decisions based on customer behaviour, and understand what drives deeper customer engagement.

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  • Deliver Quick Results

    Integrate your marketing ecosystem into a scalable platform that allows you target customers improved accuracy.

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Product Features


Campaign Automation

Design and automate consistent cross-channel experiences using a visual planning tool that allows you to collaborate across the marketing disciplines; gain quick consensus with colleagues.

Email, Mobile, Social marketing

Use data about customer behaviours to inform and promote personalized customer interactions in near real time. Learn who your customers are and what they want to win more business and drive loyalty.

Lead management and scoring

Capture more of the right leads. Close the loop between marketing and sales and drive greater revenue through lead management features that deliver higher-quality leads and decrease customer acquisition costs. Get quality leads by understanding prospect behaviour and scoring on that behaviour. Manage and nurture your leads; maximize your budget.

Customer journey building

Begin creating journey maps in minutes with IBM Journey Designer. Marketing, sales and customer service can collaboratively visualize cross-channel journeys, set common marketing goals and design tailored customer experiences for dozens of priority segments in a user-friendly, drag-and-drop interface.

Watson Marketing Assistant

Easily create and edit highly relevant email content. IBM Watson Campaign Automation helps marketing organizations develop industry-leading email campaigns that deliver relevant and timely communications based on online and offline behaviours. Use data about customer behaviours to inform and promote personalized customer interactions in near real time.

Performance insights

Effectively engage with your always on-the-go audience. Capture mobile insights in real time and drive personalized mobile experiences to each contact through email, SMS, simple/rich push notifications and connected devices like the Apple Watch.

SCL have a certified team who are skilled in deploying and running Watson Campaign Automation. If you are interested, fill out the contact form at the top of the page and we will demo the product to you and the team.

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