Gain the insights you need by bringing in behavioural insights in a unified, visual dashboard. to track your business critical KPI’s and drill down and analyse to Gain immediate insight to go from question to decision in minutes, shifting resources and taking action to grow revenue.

The Digital Analytics component of Customer Experience Analytics provides advanced analytics, comparative benchmarks about competitors and advice on how top performers are achieving success.

  • Manage digital marketing – Easily manage your digital marketing efforts with flexible web analytics dashboards and benchmarks.
  • Calculate ROI – Quickly calculate the return on investment (ROI) for each marketing channel.
  • Exploit the power of analytics – Employ real-time and ad-hoc analytics for your digital properties and enable performance gains from dynamic adjustments to your various digital channels.
  • Eliminate obstacles – Use visitor activity over time to inform and develop a targeted marketing plan across your digital portfolio.

Data fed into the analytics platform can be used to share behavioural events and audiences with other marketing technology using the Universal Behaviour Exchange.

Mobile app dashboard

Measure how your customers are engaging with your mobile apps with customisable KPIs and reporting. Deep dive into user data by region, level of engagement and app version to identify how your mobile apps are impacting your customer’s journeys.

Role-based dashboards

Customisable top line metrics provide quick access to business conditions and customer experience activity

Flexible reporting

Pre-built, customisable and actionable  digital analytics reports, together with rich segmentation and syndication of customer behaviour audiences and events allow you to quickly turn insight into action.