The journey analytics and mindset features allow the quantification and visualisation of complete, cross-channel customer journeys—individually and in aggregate—across devices and over time.

With journey analytics and mindset analysis you’ll always know where customers are in their journey and will be able to discover how activity in one channel impacts performance in another allowing you to replicate the top performing paths and weed out the troublesome ones. Journey analytics can take data from the analytics and customer experience components of Customer Experience Analytics, with offline, cross channel and other data via the UBX integration.

Journey analytics

  • New multi-channel path analysis provides holistic understanding of customer journeys
  • Users can quickly compare path popularity, duration, revenue and customer values across unique segments and drill down for deeper understanding

Mindset analysis

The mindset analysis feature helps you understand which events and customer interactions impact discovery, purchase consideration and advocacy. This can help you drive increased conversions, revenue and customer loyalty. The in-built and flexible customer lifecycle definitions can be tailored for any industry.