In today’s world of marketing technology it’s most likely that you are making your business decisions based on data collected using tags. But if you can’t trust your data, or it’s not accurate, how can you rely on the decisions you are making?

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Our tag audit services serve as a health check to verify the accuracy of the data flowing into your analytics and marketing technology. If you are looking for accurate reporting and data that you can base your decisions on it is imperative that the data collection implementation is sound. In our experience it is often the case that errors or problems get introduced over time, for example, tracking code is missing or campaign landing pages are instrumented incorrectly.

Our data audit is independent and provides a fully documented evaluation of the state of your existing tag based data collection against your requirements, and provides recommendations for tagging improvements and fixes.