Once we’ve worked with you to deepen your understanding of your customers, we’ll bring your brand to life in ways that delight them. From recommendations to retargeting, you’ll be able to use your behavioural insights to drive loyalty, sales and smiles with targeted marketing.

Drive high value sales and boost loyalty

Utilising the rich behavioural customer data available in the IBM Marketing Cloud and our 10 years of analytics experience, we’ll help you identify smart ways to shape buying behaviour.

We’ve already helped clients such as Unicef and AutoTrader improve conversions by mining data, simplifying forms and sign up processes.

If your goal is to drive revenue, we’ll help you reach out to the right customers with the right offers at the right time. Whether that’s with personalised recommendations or re-targeting through e-mail, display, push and social channels.

SCL has been pivotal to the success of the whole project. They were central to all activities, from the extraction and processing of the data to liaising with third party re-engagement specialists.

Elizabeth Dolin, Digital Product Marketing Manager At Trinity Mirror

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Driving loyalty for Trinity Mirror

When Trinity Mirror wanted to win back lapsed online subscribers, we first worked with them to deepen understanding of their readers and spot key behaviour patterns. Using this insight, we were able to reach out and re-activate lapsed readers and jump in at the right time to prevent existing readers from unsubscribing.

The result? The marketing team have fundamentally changed the way they spend, and phase their annual budget and have succeeded in growing subscriptions at a fifth of the historical cost.

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The Blog

Using DDX API and Postman to test IBM Digital Analytics data

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