You can never know enough about your customers, but in a world where everyone expects you to understand – and even anticipate – their needs, knowing too little can be fatal. Who are they? What do they like doing? How can I help them? These questions sound simple, but they’re impossible to answer when your data is stored here, there and everywhere.

It starts with understanding

It’s the age of Big Data but you might be still be forced to box clever with analytics. Perhaps you’re still relying on IT to pull together information from different email, web analytics and CRM systems, none of which can share information? Or, perhaps all you have are vanity metrics – not actionable insight you can use to drive marketing?

As IBM’s leading digital analytics partner we can help you replace all of your siloed marketing solutions with one system. Finally you’ll have that single customer view and rich behavioural insights you can act upon easily.

SCL provided us with what we were looking for; an easy-to-use, cost-effective approach to better understand and reach out to our donor community

Jonathan Lind, UNICEF UK, Webmaster

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Actionable insight – without bugging IT

Our goal is to bridge the gap between technology and marketing, so you can have all the data you need at your fingertips without needing to rely on IT. Over the past ten years we’ve worked with industry leaders such as Paddy Power and Villa Plus to help grow their understanding and meet the needs of the modern customer. We’d love to show you what’s possible for you too.

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The Blog

Enabling Cross Domain Tracking Using Javascript

Background Digital Analytics or equivalent web analytics software functions by storing a cookie in the user’s browser. The cookie stays in the browser whilst on the same domain as the cookie specifies, but once the domain is changed, the cookie is lost. To enable tracking across domains, this cookie must be carried with the user,…


Takes Place on:
17/01/2018 at 09:00

An introduction to Web Analytics using IBM Digital Analytics

Attend this free, one day, web analytics training class at our offices to get the most from your IBM Digital Analytics solution.

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Making sense of cognitive marketing

In this webinar recording we discuss some of the background to ‘cognitive marketing’ and how it is being translated into product features.

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