In today’s connected world, no brand can afford a clunky digital experience and yet every day you see friends and colleagues venting their frustrations with bad customer experiences on social media. We’re here to prevent that happening for you. We believe that delivering a happy user experience is one of the most important ways your company can really stand out. In fact, it might be the only edge you have on your competition.

24/7 Usability Tests?

Maintaining a smooth customer journey is a task that’s never finished. What about when problems crop up unexpectedly? When discount codes don’t work? Or your sign-up forms fail to convert? It’s too important to leave to chance, so we help you manage the user experience 24/7. Our leading solutions, based on IBM and Apteligent technology, run in the background and continuously monitor the behaviour of your mobile app’s and websites.

SCL are now like an extension of our team. They are quick to respond whenever we need them and they kept the momentum going when we had a turnover of staff – having their skills available to us has proved very valuable, particularly during our key admissions period

Colleen Williams, Marketing Campaigns Manager at Harrow College

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See and understand customer behaviour – as it happens

With the ability to replay actual sessions, it’s almost as if you had a camera filming over your customer’s shoulder. Our solutions put you in the shoes of your customer, seeing first-hand how they behave and how your app or site behaves in response.

It gives you the opportunity to eliminate the struggle points, prevent lost transactions and brand damage. Most importantly, you can use it to set-up alerts and warning flags. These alerts identify issues in real-time, so you can fix them quickly. It can even enable you to re-target customers who have experienced issues and win them back with a personalised message!

Every department is the marketing department

In this ultra-connected, transparent world your customer only sees and experiences one brand, which makes every department responsible for marketing. Our technology benefits your entire organisation and will empower everyone to become better marketers.

Developers can get full visibility of page errors, poorly loading pages and bugs, while your customer support teams can see exactly what price the customer was shown or what terms they agreed to.

We’d love the chance to show you how it works and what it can do for you.

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The Blog

Enabling Cross Domain Tracking Using Javascript

Background Digital Analytics or equivalent web analytics software functions by storing a cookie in the user’s browser. The cookie stays in the browser whilst on the same domain as the cookie specifies, but once the domain is changed, the cookie is lost. To enable tracking across domains, this cookie must be carried with the user,…


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An introduction to Web Analytics using IBM Digital Analytics

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